CRG West Rebranding as CoreSite

Data center developer CRG West is rebranding itself as CoreSite, the company said today. The new name reflects the national scope of the company's operations after several years of active expansion in its data center footprint.

"It’s something we’ve been working on for about a year," said David Dunn, Senior Vice President of CRG West/CoreSite. "We’re going to be a little different going forward. We’re going to continue to maintain our unique position in offering both wholesale data center space and collocation services, as well as peering through either direct connections or our Any2 exchange."

CRG West initially focused on West Coast carrier hotels, owning and operating One Wilshire in Los Angeles and the Market Post Tower in San Jose. The company, a unit of the private equity firm The Carlyle Group,  has since expanded by acquiring and developing  additional sites, and now has 11 data centers in seven geographic markets - Los Angeles, San Jose,  Boston, Chicago, New York, Miami  and Washington D.C./Northern Virginia.

"We grew up as a company that was more asset-focused," said Dunn. "There wasn’t a grand plan as to what we would become. Now we want to be much more customer-focused, and we’ve increased our staff to reflect this goal. We also want to continue to build more reliable, efficient data centers."

Dunn said the company continues to see solid if uneven activity in the data center market. "We continue to see pretty good sales," he said. "March and April were better than May and June. But I think Q3 will be a big one."