AMD Captures Historic-Best 16% of Server CPU Market Share

Competition in the market for high-performance semiconductors targeting data center workloads is red hot, according to the latest Data Center Server Market Tracker from research group Omdia. (Omdia is owned by Informa, which publishes Data Center Knowledge.)

In the server CPU market, AMD scored its best-ever quarter from a market share and sales perspective with demand from hyperscale cloud service providers, and Google in particular, being a big contributing factor to AMD’s strong performance.

The demand for servers across all market segments remained strong in the second quarter of 2021 amid concerns about order fulfillment due to component constraints. The industry saw 3.4 million servers shipped in the second quarter of 2021, the same amount as during the record second quarter of 2020. This was in line with Omdia’s forecast for the quarter and resulted in a total of $21.5 billion of vendor revenue.

Full-year server revenue is on track to grow 11%, reaching $92 billion. The strong revenue growth is boosted by a steady increase in server prices. Omdia continues to see servers optimized for compute- and data-intensive workloads as technologies like artificial intelligence and analytics take a higher share of the annual shipments. These are configured with a pool of coprocessors, more memory and faster storage.

Component Shortage Puts Second Half of 2021 Shipments at Risk
There is a dire shortage of some critical components like power management integrated circuits (PMICs), which could impact server shipments, particularly in the back end of the year. Server vendors have increased their component inventory levels to mitigate the shortage and limit the impact of long lead times. This short-term resolution is putting extra strain on the already stressed server component supply chain and is pushing prices up.

“Demands for semiconductors related to power management have gone up exponentially due to proliferation of smartphones, other personal electronics devices, increasing electronics systems in cars and Internet of Things devices. Components like PMICs are normally manufactured on an 8-inch wafer to make them competitively priced. Over the last many years there was no significant investment in 8-inch fab capacity as it was considered a low-margin business. This makes it difficult to solve the supply shortage issue in the short term,” said Manoj Sukumaran, principal analyst for data center computing and networking at Omdia. “As the supply shortage worsened this year, some companies started investing in 8-inch capacity, but considering that capacity expansion takes at least a year to be productive, it is likely that the PMIC shortage will continue until next year.”

Semiconductor Wars Are in Full Swing
Alongside AMD’s success in the server CPU market, Intel signaled it will take a new approach to CPU architecture, introducing new designs. These would enable throughput efficiency and multitasking with the low-voltage operation creating headroom to increase frequency and scale up performance for more demanding workloads. And a new performance-core design appropriately targets single-threaded application performance. Most importantly, the combination of these new microarchitectures would enable a wider range of customized CPUs that match application requirements.

As the battle of the x86 architectures continues, Arm-based CPU vendors have been making great progress in penetrating the servers of the hyperscale cloud service providers. Although Graviton deployments at AWS somewhat slowed down in the second quarter of 2020, Oracle’s deployments of servers with Ampere’s CPU ramped. There was also good momentum for Fujitsu’s and Huawei’s Arm-based CPUs.

White-Box Dominance Continues as Hyperscale Cloud Service Providers Grow
White-box vendors including Wiwynn, QCT (Quanta), Tyan (MiTAC) and Ingrasys (Foxconn) continued to lead the market as hyperscale cloud service providers remained steadfast in their expansion. All North American hyperscale cloud service providers increased their purchasing quarter-over-quarter, with Microsoft, Amazon and Apple being particularly active. As a result, white-box vendors gained market share in the quarter, maintaining their lead with 26% revenue market share.

Dell reported particularly strong performance, growing its revenue by 4% quarter-over-quarter and 12% year-over-year. The vendor attributed its growth to a rebound in enterprise demand and large open radio access network (RAN) deals with Vodafone, Orange and Deutsche Telekom.

One notable development in the quarter was the fact that Inspur almost beat HPE from a server shipments perspective. HPE shipped just 9,000 more servers than Inspur. From a revenue perspective, though, HPE had a solid quarter with strong growth in high-performance compute and mission-critical deals. In fact, HPE indicated that its order books for high-performance computing business now exceed $2.5 billion.

“We’ve tracked the evolution of technology consumption models for many years and were not surprised by the renewed efforts of server vendors to provide their infrastructure as a service, albeit located at the premises of their customers,” said Vlad Galabov, director of cloud and data center research at Omdia. “In the second quarter of 2021, HPE, Dell and Lenovo all reported strong traction for their individual offerings. Interestingly, HPE also delivered a supercomputer as a service. This is in line with a broader trend we see at large enterprises for lowering capital expenditure in favor of higher operating expenses.”