European Vendor Minkels Expands Into US Market

European data centre vendor Minkels has opened a sales office int he United States, the company said this week. Minkels makes products for monitoring, cooling, power distribution and housing (racks and cabinets). The company has production facilities in Veghel, the Netherlands, as well as offices in Belgium, the United Kingdom, France, Switzerland and Germany.

"The ongoing internationalisation of the data centre market has driven our decision to make the physical step from Europe to the North American market," said Jeroen Hol, Chief Commercial Officer (CCO) of Minkels. "Several of our larger European clients have international operations. These multinationals, including data centre concerns and major corporations, are increasingly demanding that Minkels also maintains a global presence. The US is of course a very important market in which a local presence can be very beneficial.

Minkels will be represented in the United States by Uptime Technical Solutions, a company owned by Patrick Moylan and established in Walnut Creek, Calif. Moylan was previously Key Account Manager at Wright Line, a supplier of data centre solutions. "Uptime Technical Solutions can draw from extensive technological and sales experience in the data centre market," said Hol. "We are confident that he will successfully establish the Minkels brand in the United States. Also the location, in the vicinity of Silicon Valley, is ideal both for us and the clients of Minkels, as it places our sales agency for data centre solutions near one of the most important Internet nodes and data centre markets in the country."

Minkels says it can produce client-specific data centre products through its modular product portfolio. "Our modular data centre solutions make it possible to quickly and easily formulate an effective answer to specific client needs in terms of data centre architecture," said Hol. "Only relatively minor modifications are then required in order to create a fully client-specific solution."