Roundup: Limelight, Emerson, Neptuny

Limelight Acquires EyeWonder Inc. Limelight Networks (LLNW) announced an agreement to acquire Eyewonder, a privately-held Atlanta company offering interactive digital advertising products and services. "Today, two best-in-class companies are combining to capitalize on the clear opportunity created by a macro shift of content consumption and advertising spend away from legacy channels and towards the growing world of Internet-connected devices," said Jeff Lunsford, chairman and CEO of Limelight.  Eyewonder's ad serving platform is projected to service over $500 million in media spend globally in 2009.  Limelight and Eyewonder have been partners for years and the combined company will have over 900 last-mile access networks, relationships with over 2,500 online businesses, and have over 20 ecosystem partners. EyeWonder shareholders will be paid approximately $110 million and key employees will also enter into employment arrangements  with Limelight that will involve additional equity compensation.

Emerson Announces Liebert Data Center Audit. Emerson Network Power (EMR) announced availability of the Liebert data center audit, an affordable on-site IT infrastructure assessment designed to help small and medium-sized companies identify, evaluate and resolve cooling and power vulnerabilities.  Aimed at companies doing strategic projects such as virtualization, consolidations and capacity upgrades, Emerson hopes the audit will protect against unplanned downtime or IT equipment experiencing degradation due to excessive heat. "The on-site Liebert Data Center audit integrates a methodical evaluation of infrastructure technologies and practices with the expertise of Emerson Network Power's power and cooling specialists," said Mark Melvin, chief technology officer at ePlus, a Liebert partner.

Energ-IT Study Detailed by Neptuny. Italy-based Neptuny, discussed initial findings of the Energ-IT project that focused on Green IT.  Several companies collaborated on the Energ-IT project to build a test data centre comparing traditional IT infrastructure to virtualized  in order to determine benchmarks on green savings and action items that can be applied to the data center.  Initial findings of the project were discussed at a workshop last week, but overall goals are to identify a set of green re-engineering actions to be applied to legacy systems, empirically assess related energy savings and compare savings with top market solutions by means of a test data center.