Dell Create Cloud Service Aims at Media Crowd

The 2013 National Association of Broadcasters show in Las Vegas this week brought news from Dell, Avere and Arista Networks.

'Dell Create' Cloud Service Will Cater to Media & Entertainment Clients. Dell announced Dell Create, a multi-vendor cloud service for content creators, designed to help large broadcast companies, studios, creative shops and other media and entertainment customers dramatically improve their content workflows with a centralized IT environment. The process for Dell Create includes getting an understanding of the customer environment, recommending the best workflow, and then developing a recommendation for an up-to-date networked infrastructure based on customer direction. “Dell Create is based on direct customer feedback and the pain points those customers experience in the workflow process,” said Chad Andrews, Dell Media & Entertainment vertical strategist. “Dell Create offers customers a COMPASS (Collaborative Multi-vendor Platform-as-a-Service) computing model that enables customers to benefit from an ecosystem of best-of-breed vendors that share a pool of common technical resources, dramatically reducing costs and eliminating redundancy.” At NAB 2013, Dell is showcasing its portion of the StudioXperience Sponsored by Intel, where a number of media technology providers have embraced the Dell Create vision.

Avere unveils hybrid storage. Avere Systems unveiled its next generation FXT 3800 hybrid Edge filer, which contains both Flash/Solid State Drive (SSD) media and Serial Attached SCSI hard drives (SAS HDD) and delivers significant performance gains in benchmark testing. With this new hybrid technology, Avere can now automatically tier data across four media types: RAM, SSD, SAS and SATA HDDs, delivering maximum performance for the hottest files, while at the same time moving cold data out of the performance tier and onto SATA to minimize costs and shrink the data storage footprint. “With the new FXT 3800, Avere continues to be on the cutting edge of file system storage innovation and gives companies a new way to think about the way they purchase data storage,” said Benjamin Woo, analyst with Neuralytix. “Customers can now receive the greatest amount of flexibility and choice by leveraging all four media tiers of storage, while defining the performance and efficiency requirements based on the activity of the data.” The Avere FXT 3800 Edge filer contains 144GB of DRAM, 2GB NVRAM and 800GB of SSD to accelerate the read, write and metadata performance of most active data.

Arista selected by EditShare.  Arista Networks  announced that EditShare, Inc. will incorporate Arista 7050T-52, 10GBASE-T, low-latency switches for its networked shared storage architecture and collaborative editing solutions. “With 10GbE it’s like night and day – workstations connecting to EditShare architectures through the Arista 1G/10GBASE-T switches transfer files in a snap” said Andy Liebman, CEO and Founder of EditShare. The 7050T-52 Series switches provide 48 ports of 100/1000/10GBASE-T to server and storage nodes and will support existing connection to 1GbE workstations and to those who migrate to 10GbE.