Google Cloud Ups the Ante on VMware Workload Migration

The hyperscaler said it is offering a cost-effective and flexible way to support VMware cloud workloads.

Channel Futures

July 23, 2024

1 Min Read
Cloud migration illustration
Image: Alamy

Google Cloud is offering incentives of up to 40% for customers that move over their VMware workloads.

VMware Cloud Foundation on Google Cloud VMware Engine (GCVE) has become generally available. Google Cloud and VMware parent Broadcom in February first announced that Google Cloud would support VMware Cloud Foundation license portability. Now, they say Google Cloud fully supports the VMware Cloud Foundation (VCF) hybrid cloud platform.

“The partnership between Broadcom and Google Cloud continues to deliver significant value to our customers. Support for VMware Cloud Foundation and license portability entitlement with Google Cloud VMware Engine empowers on-premises customers to leverage their existing investments in VMware software to both cost effectively and seamlessly migrate to Google Cloud," said Abhay Kumar, Broadcom's global head of hyperscalers.

"This innovation not only unlocks substantial cost savings and TCO benefits but also accelerates customers’ digital transformation journey.”

As part of the expansion, Google Cloud VMware Engine (GCVE) has added capabilities like Aria Suite Enterprise and Aria Operations for Networks Enterprise. GCVE already supported vSphere, vSAN, NSX and HCX.

Supporting License Portability

Manoj Sharma, Google Cloud's director of product management, and Ash Ashutosh, global director of solution sales, wrote that their company is supporting VCF "license portability entitlement."

Related:Broadcom Explains VMware Strategy Amid Product 'Confusion'

"Simply put, with GCVE commitment types that support portability, you only pay Google for the VMware Engine service and infrastructure and can apply previously purchased VCF licenses. By bringing your own VCF subscriptions to GCVE, you can avoid the cost of purchasing new licenses, resulting in potential savings compared to previous pricing models," they said.

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