iomart Acquires London Public Cloud Consultancy SystemsUp for £12.5M

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This article originally appeared at The WHIR

UK cloud company iomart has acquired public cloud consultancy SystemsUp, a company that offers design and delivery of public cloud services, for £12.5 million (around $19.1 million).

Based in London, SystemsUp is a self-described specialized “IT technical consultancy dealing solely with service providers as trusted partners.” Its partners include Google, AWS and Microsoft. According to its website, its skills include system management, virtualization, business continuity, storage and security.

In an announcement on Monday, iomart said that it has paid £9.0 million in cash as an initial consideration. A further contingent consideration is due in respect of delivery of revenues, the company said, and is estimated to be between £1.0 million to £3.5 million.

“The market for cloud computing is becoming incredibly complex and the demand for public cloud services is increasing at pace,” Angus MacSween, CEO of iomart, said in a statement. “With the acquisition of SystemsUp, iomart has broadened its ability to engage at a strategic level and act as a trusted advisor on cloud strategy to organisations wanting to create the right blend of cloud services, both public and private, to fit their requirements.”

Filling the role of trusted advisor has been an important one for cloud service providers to take on in recent years as competition heats up. Customers with specific needs want to work with service providers that can help them understand the best approach to building their cloud infrastructure.

SystemsUp also has G-cloud designation from Google and is an authorized government partner to Amazon Web Services. A recent survey showed that more UK government agencies would adopt cloud services if cloud service providers could convince them of improved service delivery and reduced costs. A consultancy like SystemsUp could help government agencies in the UK decide the right cloud adoption approach for their workloads.

SystemsUp “will retain its role as an impartial, agnostic, expert consultancy on public cloud strategy” as part of iomart, the company said.

“We have already built up a significant reputation and expertise in helping organizations use public cloud to drive down IT costs and improve efficiency,” SystemsUp managing director Peter Burgess said. “As part of iomart we can leverage their award winning Managed Services offerings to deepen and widen our toolset to deliver a broader set of cloud services, alongside continuing to deliver the strategic advice and deployment of complex large public and private sector cloud projects.”

Iomart acquired London-based hosting and cloud company ServerSpace for £4.25 million in December 2014.

This first ran at http://www.thewhir.com/web-hosting-news/iomart-acquires-london-public-cloud-consultancy-systemsup-for-12-5m