365 Main Acquires Data Center in Bay Area

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Some of the cabinets inside the Evocative data center in Emeryville, Calif., which has been acquired by 365 Main. (Photo: 365 Main)

Data center operator 365 Main has expanded its presence in the San Francisco Bay Area with the acquisition of an Evocative, Inc. facility in Emeryville, Calif.  It will be the company's 17th date center, following 365 Main's purchase of 16 data centers from Equinix.

The acquisition builds on 365 Main's legacy in San Francisco, where the company is headquartered and opened its first data center, which was later acquired by Digital Realty. 365 Main has a data center in San Jose, but the Emeryville site provides it with a footprint just across the Bay Bridge from the San Francisco business community.

365 Main CEO Chris Dolan says the Emeryville data center houses more than 100 customers, compared to the 200 customers spread across the company's other 16 data centers. Evocative has built a solid business selling colocation and managed hosting services, with many customers using less than a full rack.

“Emeryville boasts an impressive roster of companies, many of which require flexible, reliable data support,” said Dolan. “Our customers wanted to see our highly available and attentive services in this location, and we responded. We’re proud to deliver 365 Main’s quality and customized service, and broaden our presence in the San Francisco Bay Area market.”

“Our customers have the added benefit of being part of a large, nationwide platform of data centers that is continuing to expand domestically,” added Dolan. “This affords them the opportunity to easily expand to multiple markets, be in close proximity to their data and improve latency.”

Retaining the Evocative Team

365 Main will retain the staff of Evocative, which will add its expertise in network services. The company has been on Inc. Magazine’s "Inc. 5000' list of fastest growing companies from 2009-2012. Carriers available include AT&T, CenturyLink, Paxio, Verizon and Zayo.

“Operational excellence and personalized service have been hallmarks of Evocative's business, making us a perfect fit to join 365 Main's portfolio, and our customers will continue to benefit from their like-minded approach," said Patrick Rigney, Evocative's founder. "The entire Bay Area market has just gained, by this acquisition, a top-ranked market operator in the retail colocation space, with the operational and customer service standards and experience sought by established enterprises and aggressive start-ups alike.”

Dolan said the addition of the Evocative team provides 365 Main with the capability to add network services at other data centers in the future.

"Now that we have a national footprint, a lot of our deals have a bandwidth component," said Dolan. "We're carrier-neutral and have a robust choice of carriers. But being able to offer a network product as an option could help us with customers interested in one-stop shopping."

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The exterior of 365 Main's newest data center facility in Emeryville, Calif.