Google Drives 6 Percent of Internet Traffic

Networking research from Arbor Networks shows that Google continues to see strong traffic growth. "While its not news that Google is Big, what is amazing is how much bigger Google continues to get," writes Arbor's Craig Labovitz. "Google now represents an average 6.4% of all Internet traffic around the world ... Keep in mind that these numbers represent increased market share — Google is growing considerably faster than overall Internet volumes which are already increasing 40-45% each year."

Arbor also shares data on Google's use of peering, which allows two providers exchanging large volumes of traffic to save money by connecting directly, rather than routing traffic across their paid Internet connections.

"A quick analysis of the data also shows Google now has direct peering (i.e. not transit) with more than 70% of all providers around the world, an increase of 5-10% from last year," Labovitz writes. Read his post at the Arbor Networks blog for the full details.