RF Code Sells 3M RFID Tags for Data Center Management

Asset management solutions specialist RF Code announced it hit the 3 million mark for RFID tags tracking data center assets. RF Code does a lot of business in the data center industry, due to the importance of tracking servers and other IT equipment in data center management. That business added 1 million tags since hitting the 2 million mark in 2013, and 750,000 tags in the last year.

Radio Frequency Identification tags (RFID) are used in data centers to keep track of IT gear. Some of RF Code's big newer customers include CenturyLink, Vodaphone, and various other cloud and managed services providers. The tags appeal to regulatory, financial, and resource demands faced by critical IT facilities. For this reason it does well in financial, healthcare, and oil and gas verticals.

RF Code’s RFID tags are attached to servers and racks for asset tracking and can also monitor environmental conditions. The company partners and integrates with a lot of data center infrastructure management, and electrical and mechanical infrastructure vendors. The tags are an important element in data center management, providing accurate tracking of what you have and where.

The messaging has shifted for the company. Current CEO Ed Healy took the helm in 2014, positioning the company as an Internet of Things play for data centers. The company's goal has been to provide more value through software. It offers a single platform, incorporating power, environmental, security, and asset management data.

“2015 will see the company take major steps forward in providing executives with the metrics required to turn the data center from an insatiable cost center to a profit-making service,” said Healy in a release.

RF Code may benefit from DCIM adoption and the growing Internet of Things, with many calling 2015 the year of inflection for IoT. There has been an unprecedented number of mergers and acquisitions in the IoT space according to 451 Research. More connected devices means more need for tracking it all.

RF Code’s Workplace IoT offering joins the data center, office, field operations and supply chains together.

The bottom line is whether or not it saves a company money. Healy believes RF Code provides good TCO, and three million tags sold suggests the same.