Digital Realty on Modular Design

We've often noted the growing use of video by companies in the data center realm, and will be writing more about this in days to come. I came across a good example of this today from Digital Realty Trust, which has introduced a "Myth of the Month" video feature in which executives of the data center REIT present their perspective on industry issues. "The datacenter world moves pretty fast and unfortunately so does a good deal of misinformation," Digital writes in introducing the feature.

In the first installment, Digital Realty Trust Senior Vice President Chris Crosby discusses the "Myth of Modularity," seeking to contrast the company's approach to modular construction featuring pods with dedicated power infrastructure with offerings that segment the facility into modular units but used a shared power spine. These type of video presentations give providers a way to differentiate their offerings in an accessible format. We've seen social media, in both blogs and videos, lead to vigorous discussions of the merits of different approaches to technology and design in areas like storage networking. It looks like there's more of this ahead for the data center sector as well.