Dell to Resell Schneider UPS, Racks, PDUs

Dell and Schneider Electric subsidiary APC have deepened their longstanding relationship. Dell will sell APC-engineered and Dell-branded Smart-UPS and racks, along with a wider assortment of APC-branded UPS systems and PDUs. The partnership brings tighter integration between the two companies' products.

The relationship between the two companies goes back 22 years, starting with APC providing power protection for Dell servers and networking equipment.

"Dell’s IT-savvy customers are well-acquainted with the APC history of quality in IT power protection, as well as Schneider Electric’s reputation as experts in data center physical infrastructure,” said Michael Maiello, senior vice president of Schneider's Home and Business Networks unit. "This agreement will expand our twenty-two-year relationship with Dell to a more strategic level and provide fully integrated technology solutions for data centers and small to medium-sized business IT environments."

The partnership allows Dell to serve a wide swath of customer types with co-branded gear. Smart-UPS is generally used in small-office, network-closet and server-room scenarios. However, Dell will sell the full suite of Schneider UPS products, racks and PDUs found in bigger data center facilities.

“As network, compute, storage and management continue to converge on a common architecture, it’s critical that we support our customers by providing a sound physical infrastructure – whether it’s for the IT office or the enterprise data center,” says Mike Arterbury, general manager of enterprise infrastructure at Dell. “We’ve worked closely with APC by Schneider Electric for many years, and together with APC and our other partners, we provide a reliable physical infrastructure to support the needs of business.”